UTM Automation for Marketing, Media & Analytics Teams

The iCompetence Parameter Tool (iCPT) automates your entire UTM parameter management – for consistent campaigns, better data quality, and seamless analytics.

Unified tracking parameters across all campaigns
No more manual errors
Clean data for Analytics & Attribution
Optimized for Media and Performance Teams

The Value for Your Team

Consistent UTM Parameters – Across All Channels

Define once, use everywhere. Standardized parameter logs prevent sprawl, typos, and unclear campaign names.

Zero Maintenance – Clear Governance in the Team

Workflows and templates ensure campaigns are consistent from setup to delivery – even across multiple teams, brands, or countries.

Less Time Wasted – More Campaigns

No more tedious manual parameter maintenance in Excel sheets or Slack threads. Parameters are automatically generated and documented.

Clean Analytics & Attribution

Perfectly prepared for Web Analytics, BI, and MMPs. Consistent naming = better analysis + better decision-making.

How the Tool Works

In just a few clicks, teams generate the right tracking parameters for new campaigns – including governance, logging, and export.

Experts Trust Us

“

With iCPT, we finally have our campaign parameters under control. The data quality in our reporting has improved massively – and setting up new campaigns now takes minutes instead of hours.

Marketing Lead

Freudenberg SE

Everything You Need for Clean Tracking

(01)

Automated UTM Generation

Define your own naming conventions and parameter structures according to company standards.

(02)

Parameter Templates & Governance Layer

Role-based access control and collaboration features for Marketing, Media and Analytics teams.

(03)

Logging & Documentation

Intuitive interface for fast URL generation with validation and preview.

(04)

Multi-User Workflow

Generate hundreds of campaign URLs at once via CSV import or API.

(05)

Channel & Vendor Standardization

Native connection to GA4, Adobe Analytics and other analytics platforms.

(06)

Reusable Campaign Structures

Automated checks for naming conventions, duplicates and format requirements.

(07)

Integration into Existing MarTech Stack Workflows

Integrated link shortener with custom domains and click tracking.

(08)

Export to Analytics & BI Tools

Complete history of all changes for compliance and quality assurance.

Who is iCPT Made For?

From small performance teams to large agencies – iCPT scales with your requirements.

Performance & Media Teams

Clean tracking. Faster campaigns. Fewer errors.

Marketing Ops & Analytics

Improved data quality for Reporting, Attribution & BI.

Media Agencies

Standardization across clients & brands – even at high volumes.

Why Clean UTM Parameters Are Critical

Campaigns are getting increasingly complex. Touchpoints are multiplying. Without consistent tracking parameters, data gaps, reporting gaps, and inefficient workflows emerge – with direct impact on media spend and performance.

	With iCPT	Without Standards
(01)	Standardized parameters across all channels	Inconsistent campaign naming
(02)	Automatic validation & error prevention	Typos in UTM parameters
(03)	Unified reporting & attribution	Fragmented data in reporting
(04)	Efficient, scalable workflows	Inefficient manual processes

The Time for Clean Tracking is Now

The loss of third-party data makes first-party data, zero-party data, and clean tracking structures essential. iCPT ensures that media spend delivers measurability and performance.

(01)

Third-Party Cookie End

Traditional tracking methods no longer work

(02)

First-Party Data

Own data is becoming the most important asset

(03)

ROI Measurability

Clean data = better decisions

Pricing

Our pricing is based exclusively on the number of parameter spaces you need. A parameter space includes individually definable default values that should be used when creating UTM parameters for campaigns, e.g. for a specific language region or domain.

14 Day Free Trial

Basic

1 Parameter Space

35€/Month

yearly billing 420€

Advanced

2 to 4 Parameter Spaces per Space

30€/Month

yearly billing 360€

Premium

5+ Parameter Spaces per Space

25€/Month

yearly billing 300€